What happened at Agritechnica 2019?

One of the biggest events in the agricultural technology industry recently took place in Hanover.

Agritechnica is acknowledged to be the must-visit trade show for businesses operating in this vital and rapidly changing space. Agritechnica happens to take place right on the doorstep of Flottweg SE, for whom Euroby acts as UK agent. The event provided the ideal opportunity to showcase the very latest Flottweg technology, and to learn more about how it fits into the bigger picture of meeting evolving challenges in the agricultural sector.

Record attendees

The biannual trade show at Hanover has been a highlight of the industry calendar over the past decade, and each new event consistently attracts bigger crowds than the one before it. Despite the challenging economic times, around 450,000 industry professionals attended over the course of five days, representing businesses from multiple sectors all over the world.

Organised by Germany trade body the DLG, Agritechnica took place at the awe-inspiring Hanover Fairground, the largest exhibition centre on the planet. All that space was put to good use, with 2,820 exhibitors from 53 different countries demonstrating their products and services.

Particularly impressive this year was the number of attendees from outside Germany. 130,000 of the attendees had arrived from overseas, as had almost two thirds of the exhibitors. The days of Agrotechnica being a German or even European event are long gone, and there were industry experts and well-known manufacturers from every corner of the globe.

Meeting evolving challenges in the sector

The team managing Flottweg’s stand at Agrotechnica had some auspicious company. Among the household names in attendance were Massey Ferguson, Airbus, Bridgestone and numerous other multinational companies. Having such diversity under one roof provided an unprecedented opportunity to see first hand how agri technology is evolving to meet modern day social, economic and environmental needs.

As well as the trade stands themselves, there were dozens of hands-on demonstrations and discussion seminars. For example, Flottweg gave attendees an in-depth introduction to their new MoRoPlant 20 separation device. This provides farmers with an efficient way of separating liquid manure into natural fertilizer and water that can be used for irrigation. Anton Brunner, a Project Manager from Flottweg commented on the high levels of interest shown by visitors and said he was “completely satisfied with the results of Agritechnica 2019.”

An outstanding success

Anton was not the only one to leave Agritechnica tired but happy. DLG CEO Dr Reinhard Grandke told IVT International magazine that Flottweg was among several innovative companies in the industry that had: “presented innovative solutions for future questions of the industry and society.” He said that new products that harnessed the latest in digitisation and automation were “the greatest trendsetters.”

As the doors closed on the final visitors and the exhibitors packed up their stands, thoughts naturally turned to the next event. That will take place from 14 to 20 November 2021, and while it seems a long way off, the dates are already circled on our calendar. Maybe we’ll see you there!